Are you marketing your plumbing business? There are thousands and thousands of plumbing businesses across the United States. The amount of these business that are marketing their services are very slim. What are some of the reasons for this lack of marketing.
1) Costs- The main reason that plumbing companies do not market their services is because they don’t want to spend the money that it takes to market their plumbing business. The costs can range from $500 to upwards $1500 depending on their services. For most companies, they will have several options to choose from. They can choose to use search engine optimization for their company to be found. This can cost anywhere from $500 and above. This is the most effective form of marketing. However, the reason business owners shy away from this is because of the length of time it takes to rank their company. It can take anywhere from 6 to 10 months. Many business owners struggle to put out that much money because they don’t see a return right away. Another way in which they can market their services is through paid leads through companies such as Home Advisor and Thumbtack. These are great services because they give you the opportunity to receive leads. The down side however is that the leads they receive are also given to 4 other plumbers. The difficulty also with these services is that the people who are looking for these services are often wanting a quick quote that is inexpensive. Another marketing avenue that they could use would be to have paid services for social media. This would mean that they could get advertising on Facebook or have someone publish content for their business on Facebook and Twitter. The upside with this form of marketing is that their company will get lots of brand exposure. The downside is that they are never sure if they are going to get leads from this marketing strategy.
2) Time: Many plumbers are so busy with their own work that they have little time to think about marketing their company. They are focused on the today. They have clients that are already set up for the week. They are getting their jobs done. They are spending time getting their invoices done. All of this takes most of their time. They have little time to think about the future and how they can grow their business to the next level. It takes a lot of work to get to the next level. There is one plumbing company, Greenville SC plumbers, that we are working with that has lots of invoices that need to go out, but they are so busy with their business that they have little time for anything else. It is extremely difficult to manage all of their work plus thinking ahead as to how are they going to help their business grow.
3) Fear: Will marketing really work? This is behind all of the questions that they have with regard to marketing. This is especially true if they have not entered into the marketing world before. They simply do not have enough evidence that it is going to work. Therefore, they are hesitant to pay for it because they are having a hard time seeing the rewards of why it is so important.
If you are a plumber and are thinking about marketing, then we would recommend starting with SEO. This will put you in the position to be in front of your clients who are looking for your services. If you have any questions, then please feel free to touch base with us.
A lot of businesses are wondering how do I get my business out in front of people? They often times feel lost and confused on how to grow their business by getting new customers. New customers are the life blood of any new business. Therefore, it would make sense that they are concerned about generating new traffic to their business or to their website. Growth is a tricky subject as most business struggle to find ways to get their name or brand out. Many of tried different marketing avenues to get their brand out. In this article we want to look at different ways in which companies are seeking to advertise their brand. In particular we will look at ways SEO agencies can get their brand in front of people.
A lot of business owners are familiar with having a presence on Google. However, they are unfamiliar with the process of getting their business on Goggle in front of their clients. It is not an easy description to help people understand SEO. However, it is extremely important for business owners to understand the importance of search engine optimization because it is the key to getting them ranked on Google.
Why it matters? Most business owners do not understand why it matters that they have their website rank on the first page of Google. The reason it matters is because it puts you in front of your clients. There are hundreds of thousands of customers who are looking for their services each month. Most business owners do not understand the amount of traffic that is going to their competition. The people searching for their services are looking for someone to give them help with their particular needs. When a website is on the first page, then automatically puts them in front of their clients so that they can be visible there as they are looking for their particular service. In a few words, it is a must that they have their business in front of their clients. Nashville SEO experts is a proven company that can help you with your SEO needs. They have helped our clients with their marketing strategies. They have proven to them the need to have their services.
Google maps is one of the best places to have your business listed. There are many reasons why this is premium spot to be. 1) It is above the organic rankings. By location it is better than the organic rankings of the website. 2) It establishes you as an authority figure. Since there are only 3 clients who are able to have a presence in the maps, your customer will look upon you as one of the experts in the area. 3) You get to display your reviews. This is probably the best part about it because it automatically sets you apart from your clients in that you are now seen as an expert in your field. Think about the opportunity you have as a business owner to be able to get in front of your clients with your great reviews for them to see. It adds authority. It adds credibility. It helps you stand out from the crowd as you dominate your other competition.
Google AdWords might be one of the best ways to grow you business. It is displayed in the very top of the search results. These companies are the first thing people will see as they look for that particular service. It is extremely helpful if you are not able to rank your business on the first page of Google. It can be tricky getting started with Google AdWords. However, once you have the hang of it, you will prosper as you use this service as a means of growing your business.
We hope that this brief explanation of how SEO experts can be helpful to your business as you think through your marketing needs. There are lots of different options before you with regards to what you can use and how you can use these services to grow your business.…
For the ones who want to breathe a new lease of life into their online marketing campaigns, internet video marketing is something that they must try. This type of marketing helps businesses in targeting the market for their goods and services. This is because, people these days are more interested in watching videos than reading bragging articles. Perhaps, there are different studies suggesting that the retention rate of audiences from videos is higher in comparison to that from reading. It is always beneficial
to go for creative videos because they tend to be more engaging thus making it very easy for the businesses to convey their message to their target audiences. If you are looking to take the best advantage of internet video marketing then there are some tips that you need to follow in optimizing your videos in the most successful manner. The tips are as follows:
1- Always try using a keyword-rich and catchy title for your video. Because we primarily work with the tree service industry, we have lots of examples of how to create and display videos. This is important because it is the title of the video that is powerful enough in catching the attention of the buyers. Including the right keywords in the videos can also help in getting high rankings on the search engine result pages.
2- Video content should be of high quality. When creating video content, it is important for you to think
about the target market for your good and services. For instance, with this video, this company focused on tree service Augusta GA.
3- The company logo should be prominently displayed in the video.
4- Use different sources for showing your video to target audience apart from using YouTube. Although it takes more work, it is worth it in the end. Tree removal Columbia SC created a video for Youtube, Vimeo, and posted on their facebook page.
5- Keep a track of your results.
Internet video marketing is absolutely free and it is one of the most important marketing strategies. There are more than 100 million YouTube videos watched by users on a regular basis. So, a businessman can imagine the profit that he or she would make if there were only 1% of these users watching their video on YouTube. The main objective of internet video marketing is getting top quality content videos ranked high on the search engines by making use of SEO based keywords. However, it is necessary for businessmen to understand the most important points of using internet video marketing as one of the significant marketing strategies. The reason this is the case is because you can generate incredible traffic from having a well placed YouTube video. Tree service Chattanooga TN was a company that doubled in size once they started opening up the door to YouTube marketing.
The Basics of Internet Video Marketing
Internet video marketing connects businesses with their potential or prospective buyers. Hence, they are of good help in creating targeted traffic by way of linking back to business sites. In tree services Des Moines, they were able to link back to their website in their description page. It is important to focus on the use of keywords in internet video marketing. Businesses should always do their keyword research for niche market and create content that catches the attention of the search engine robots. By doing this, businesses can improve their marketing campaign through the creation of high ranking on the major search engines. It is also important to note that internet video marketing is one of the most well-known advertising strategies. Major search engines like Google love videos and even the buyers love videos. However, it is important to keep the videos short and the content rich. Businessmen should understand that the more videos they create, the more back links they will get to their site.
Web Marketing 20 is your premier marketing agency. Our agency provides local businesses with the opportunity to market their business online. We use multiple advertising resources to advertise your company. We focus on social media (Facebook Ads), Search Engine Optimization, YouTube and Google AdWords. If you are in need of help with marketing your company, then contact us.
Our primary focus is on helping those in the service industry to grow and expand their business. Although we are a full service marketing company, we pride ourselves in video marketing. It has been exciting for us to see how our services have grown companies exponentially. Here are a few testimonies from some of our clients:
“Web Marketing 20 did a great job making our video and getting it on Google. We would highly recommend them.” Birmingham Tree Service
“Our company was not even located on Google until we contacted Web 20. We have seen an increase in business. We know that it comes from their ability to get our video in front of people.” Knoxville Tree Service…