Are you marketing your plumbing business? There are thousands and thousands of plumbing businesses across the United States. The amount of these business that are marketing their services are very slim. What are some of the reasons for this lack of marketing.
1) Costs- The main reason that plumbing companies do not market their services is because they don’t want to spend the money that it takes to market their plumbing business. The costs can range from $500 to upwards $1500 depending on their services. For most companies, they will have several options to choose from. They can choose to use search engine optimization for their company to be found. This can cost anywhere from $500 and above. This is the most effective form of marketing. However, the reason business owners shy away from this is because of the length of time it takes to rank their company. It can take anywhere from 6 to 10 months. Many business owners struggle to put out that much money because they don’t see a return right away. Another way in which they can market their services is through paid leads through companies such as Home Advisor and Thumbtack. These are great services because they give you the opportunity to receive leads. The down side however is that the leads they receive are also given to 4 other plumbers. The difficulty also with these services is that the people who are looking for these services are often wanting a quick quote that is inexpensive. Another marketing avenue that they could use would be to have paid services for social media. This would mean that they could get advertising on Facebook or have someone publish content for their business on Facebook and Twitter. The upside with this form of marketing is that their company will get lots of brand exposure. The downside is that they are never sure if they are going to get leads from this marketing strategy.
2) Time: Many plumbers are so busy with their own work that they have little time to think about marketing their company. They are focused on the today. They have clients that are already set up for the week. They are getting their jobs done. They are spending time getting their invoices done. All of this takes most of their time. They have little time to think about the future and how they can grow their business to the next level. It takes a lot of work to get to the next level. There is one plumbing company, Greenville SC plumbers, that we are working with that has lots of invoices that need to go out, but they are so busy with their business that they have little time for anything else. It is extremely difficult to manage all of their work plus thinking ahead as to how are they going to help their business grow.
3) Fear: Will marketing really work? This is behind all of the questions that they have with regard to marketing. This is especially true if they have not entered into the marketing world before. They simply do not have enough evidence that it is going to work. Therefore, they are hesitant to pay for it because they are having a hard time seeing the rewards of why it is so important.
If you are a plumber and are thinking about marketing, then we would recommend starting with SEO. This will put you in the position to be in front of your clients who are looking for your services. If you have any questions, then please feel free to touch base with us.